Blogs

If your practice has not jumped on the Twitter bandwagon yet, you are missing out on a lot of potential new business. Twitter offers 271 million active users and more than 500 million tweets per day! Twitter has become a very important social media channel. Your goal as a dental practice is to narrow in on your target audience, and develop a following. The thought of managing such a large social media outlet and trying to develop content that will engage your followers may be overwhelming.

OraBrite attended the Florida Dental Association Convention June 11^{th -} 13^th at the Gaylord Palms Resort & Convention Center in Kissimmee Florida. We would like to thank the Gaylord and the FDA for putting on such an amazing event and the attendees that stopped by our booth. 

Events provide your practice with a unique opportunity to network with clients and potential clients.

You'll be able to impress your guests by reinforcing your practice image, identity, and overall reputation. Your goal for an event is to give your client base a better understanding of your practice and what you have to offer. Making the decision to have your practice host an event is big deal. You want to make a lasting impression on your attendees and generate interest in your brand. Before you jump into any event you'll need to have a game plan.

Did you know that promotional items are an effective way of getting your practice noticed? After all, people love free stuff!  Studies show that 83% of consumers like to receive a promotional product with an advertising message on it.

The key is to find a promotional item that is not only unique, but also has functionality and value. By doing so, youestablish credibility and reinforce patient loyalty.

This week OraBrite® would like to give a shout out to Dr. Bird and her team at Braces by Bird and Bird Pediatric Dentistry! Dr. Bird is both an orthodontist and a pediatric dentist. This provides familiarity for patients who transition from the pediatric office over to the orthodontic office. 

Your logo is your dental office identification you should be branding your office and this means putting your logo everywhere that patients and potential patient will see it. Branding your office will build your practice and customer base. When thinking where to spend your marketing dollars for your dental office you should think where can I get the biggest bang for your buck? 

Is your practice involved in the local community?  

There are many things that need to be done to optimize your marketing dollar and make sure that your practice grows year by year. Community involvement should be a huge piece of your practices overall marketing strategy. Community involvement is not the same thing as community advertising. Each successful practice should find a balance and be using a combination of both.

If you are looking for a dental office for your child that is a cut above the rest, than look no further, Adelberg Montalvan Pediatric Dentistry is this week's DentaMedia winner. 

This practice is known for their comfortable, kid friendly atmosphere. It seems more like a theme park than an office. They have 3 locations (Nesconset, Massapequa Park, West Islip) serving the Long Island, NY area.

Webb Orthodontics is this week's OraBrite DentaMedia winner.

Dr. Sami Jo Webb, D.D.S., M.S. and Dr. Bronsen Schliep, D.D.S., M.S along with their highly trained staff  offer ceramic (clear) braces, lingual braces (behind the teeth), Invisalign, and traditional metal braces  at each of their four office locations in western Nebraska. Each office provides the latest technology and an in-house lab assuring fast high quality appliances. Webb Orthodontics is committed to patient care, with a mission to "exceed your expectations by providing you with the individual care, attention and quality you deserve". Using their contemporary treatment philosophy they ensure excellent orthodontic results. They also promise to build lasting relationships with not only their patients, but with their parents and families as well.

Are you using Pinterest as part of your marketing strategy? If not you are missing out on a great opportunity to promote your brand. Visual marketing is the current trend. Pinterest offers a ready-made audience of users (mostly female) eager to look at what you've got. Photos can be shared by over 70 million users. Thus making Pinterest a great way to "tell your brand's story" using visual content (PINS)