Blogs

Social media is increasingly important in your overall marketing strategy. The whole social media marketing thing can be a bit overwhelming at times, but the key to any successful marketing campaign begins with social media. 

Brand image is defined by the profile your business maintains in your competitive environment, for dental offices, this means the proximity of the office, where patients are drawn from. A good metaphor for an effective local brand action is a stone thrown into a still pond- the image of your brand ripples out in your customer area, fading out at the point when your marketing dollar loses impact. Web based tools such as SEO and social media may push your brand impact out further, or increase the longevity of your investment, but in the local market there is no substitute for continual investment in local marketing. So, why brand your practice? Think about your own shopping habits. Chances are you choose the name brand product over the generic product, assuming that the quality of the name brand product is better. Same rules apply to dental practices. You will pick the "brand" you know and trust of over the brand you know nothing about. Shaping your reputation through purposeful branding is your most valuable asset.

Dentamedia ® is Orabrite's content marketing source, and it reviews the marketing practices of dental offices in the U.S., tracking the leaders in both in-bound and out-bound marketing techniques. The last few years have seen a revolution in the use of new marketing tools by locally owned health care businesses, and our research shows that dental offices lead the way. While the majority of U.S. dental practices remain mired in a static, directory driven approach to local marketing and some offices take halting steps towards the future setting up a web site, dabbling in social media; in our survey we find some offices fully committed to both in-bound and out –bound marketing.