Blogs

RAJ J.GOHEL, DMD PC Family and Cosmetic Dentistry is this week's OraBrite, Doing it right winner! They are actively using Facebook, Twitter, & Google Plus  to offer dental health tips to their patients. They also have great reviews on Angie's list "I had an excellent all around experience at this office. The staff was very welcoming and friendly. Dr. Gohel was excellent. I would highly recommend this office."
(5 stars) by Jon (November 11, 2014)

Dr. Gohel knows that having a brand is important, he has great brand recognition. His logo is unique and clean making it easily recognizable throughout the community.

In their community:

Dr. Gohel and his attentive staff participate in various community activities like Walk for Hunger, an annual tradition of collecting and donating funds to several vital charities battling hunger in the greater Lowell area. His office also participates in various food and toy drives. In addition to all of that, he is an active member of the Rotary Club of Andover. There is a patient newsletter and email sign-up for regular posts, offering all RAJ J.GOHEL, DMD PC Family and Cosmetic Dentistry patient's up to date information. The office and staff provide a state-of-the-art facility for the highest quality dental care available. "It is one of our top priorities to protect the well-being of our valued patients. For this reason, our office meets and surpasses all OSHA (Occupational Safety and Health Administration) and CDC (Center for Disease Control) standards". -Dr. Gohel

Here's what you can do:

Want to reach 1000's of potential new patients? Start with your local Chamber of Commerce! Ask them if you can host or sponsor an upcoming event. See if the will help promote your event and provide you a list of their members. Use your social media sites (such as Facebook and Linked in to invite you guests). Be sure to invite current patients they can be a great marketing tool providing real life testimonials of your great practice.

Ideally you will want to host this event at office to insure that you can introduce your staff and show off your practice. If it is not possible to host at your office, you can still make quite an impact. Make sure that each of your staff members is well stocked with business cards and marketing material. Have them wear their nametags and shirts with your logo on it so that they are easily recognizable to the guests. It's a good idea to offer special promotions during this event. An example would be to offer a free consultation to any new potential clients you met at the event. Another great idea would be to offer a "grand prize" to be drawn at a later time. Simply ask that each guest drops their business card in a bowl when they arrive and sign in. This will insure potential leads, emails, and addresses for future mailings.

Take advantage of your time as host and do not be shy! Make it a point to be friendly and introduce yourself to everyone. 

At the end of your successful event, congratulate yourself and your staff for a job well done. It's important to know that just because your event is over; your work has just begun! Compile all business cards and any additional information you have received from your event and start sending your Thank you letters out. This can be done either by email or snail mail and should be sent to each attendee. Use this time to highlight your practice and to mention any special s you have going on. The key is to start building you potential client list building a relationship and marketing to them going forward.

Our Charity of the week:

This week's charity is Madison Dental Initiative (MDI) in Madison, WI.

MDI Exists to provide free, quality dental care to those in need. The Madison Dental Initiative is a comprehensive care dental clinic that serves Madison's homeless individuals by providing on site dental care at the Salvation Army family shelter on East Washington in Madison, WI. It is an ecosystem where dental professionals can volunteer and give back to their community.

OraLine was happy to help by donating 20 cases of adult toothbrushes. That is enough toothbrushes to provide ever patient seen in 2015 with a brand new toothbrush. 

"Thank you so very much for donating to MDI! OraBrite is making a difference in helping Dane County, Wisconsin's homeless and at-risk children and families!" -Chelsey Kilmer Clinic Coordinator

Volunteer or donate in your community today. Contact your local Dental charity and see what you can do to help.