Blogs

Webb Orthodontics is this week's OraBrite DentaMedia winner.

Dr. Sami Jo Webb, D.D.S., M.S. and Dr. Bronsen Schliep, D.D.S., M.S along with their highly trained staff  offer ceramic (clear) braces, lingual braces (behind the teeth), Invisalign, and traditional metal braces  at each of their four office locations in western Nebraska. Each office provides the latest technology and an in-house lab assuring fast high quality appliances. Webb Orthodontics is committed to patient care, with a mission to "exceed your expectations by providing you with the individual care, attention and quality you deserve". Using their contemporary treatment philosophy they ensure excellent orthodontic results. They also promise to build lasting relationships with not only their patients, but with their parents and families as well.

Social Media:

Webb orthodontics knows the importance of using social media to promote your practice. They are actively using Facebook , YouTube, and a patient newsletter as a way to inform viewers of contests, charity events, and fun weekly activities.  

In this new era of social media it is important to promote your practice. Traditional marketing concepts and social media are no longer two separate marketing approaches. Combining these two areas of marketing is essential to successfully promote and grow your practices. Deciding what combination works for your practice will help to retain loyal customers and attract new patients. Successful integration of these practices takes a commitment. Designating the task of updating statuses, contests, and other interactive posts on your social media sights (at least a few times a week) will ensure customer engagement. 

Branding:

Every successful business needs a brand. Webb Orthodontics has great brand recognition. They realize that having a brand is important and contributes to their success. Their logo is unique and clean making it easily recognizable throughout the community.

Keep your brand image consistent so your consumers can easily connect with it. Use social media, logos and local events to promote your brand your practice wherever possible.

Events:                                                                          

Webb Orthodontics and their attentive staff participate in various community activities through their new community service organization - Webb Orthodontics Supporting Our Communities, or "Webb SOCS". This group donates too many local organizations (choosing a new one every month). They also volunteer at community events and support their local youth! 

The Benchwarmers Club is a great way to engage future patients. Family members of current patients under the age of 7 are encouraged to join this special club. Member's pictures are placed on the Benchwarmer wall and they receive a t-shirt. Webb Orthodontics sends each member a birthday cards and complimentary treat coupon every year until their 7th birthday. 

The Junior Varsity Club is for children 7 and over.  Patients who are not ready for braces yet become a member of the JV club. Members are monitored every 6 months until they are ready for braces.  Their picture is placed on the office JV TV.

Each month Webb Orthodontics chooses a Patient of the Month, who deserves recognition for their compliance during treatment and for their good orthodontic habits. The Patient of the Month is featured in the local newspaper and enters the Webb Orthodontics Hall of Fame.

Do you want to stand out like Webb Orthodontics? Don't forget that face-to-face interaction is also very important in ensuring future clientele are comfortable with your staff. Try sponsoring events or charities and create a presence for your practice within your local community. This will insure you are a recognized and trusted brand and name when 

Our Charity of the week:

Santa Anita Family YMCA

This week's charity is the Santa Anita YMCA Stingrays Special Needs Aquatics Team located in Monroe county California. This swim team consists of children who have autism, downs syndrome, as well as many other disabilities. These children learn the fundamentals of swimming such as stroke technique, water safety, and train for a competition level swim meet being held in April. An estimated 350 athletes, 100 coaches, as well as hundreds of volunteers are expected to be a part of this event.

If you practice is looking for a way to get involved and volunteer, consider donating to the Santa Anita YMCA Stingrays Special Needs Aquatics Team or a similar event in your community.