Blogs

Gearing up for your Holiday Marketing Plan

With the Holiday Season fast approaching, it's time to gear up for your holiday marketing plan. Advertising for the Holidays brings a unique opportunity to increase your sales and business. If you approach the holidays with a solid plan in place, you'll be successful in your holiday marketing.

When developing your strategy you want to make sure the message that you are delivering to prospective patients is very clear. Let them know why they should choose your practice over your competitors. Know what your end goal is (increasing patients, sales, profits) and aim for that.

If you are having trouble coming up with a strategy…Try a simple promotion that conveys looking your best this holiday season. A tagline like… "Get a glowing smile for all of your holiday pictures with our Holiday teeth whitening special" or "Enter into the New Year with the smile of your dreams, with our free Braces consultation" are eye catching and easy to promote.

Now that you have your message in place… you will need to know when and where to promote it. Brand your practice and message everywhere. You never know where your next patient will come from. Do not miss that opportunity by not being prepared.

Using your social media outlets is key to your success. Make sure that you share promotions on all of your social media sites. Using your existing client base to increase your revenue is a must. You have already created a relationship with them, so why not take this opportunity to showcase your promotion?

Make your mark in your local community! After all, the holiday season is all about sharing and caring! Use this opportunity to establish or reestablish your practice in the community. Use posters, banners, and flyers to deliver your marketing campaign, especially in high-traffic and shopping areas.

Set up at table at your local mall promoting your practice and your specials. Offer additional discounts or enter prospective patients into a drawing if they stop by your booth and sign up for a consultation.

The bottom line is to be creative in your approach to increase your business revenue. Think outside the box and have fun, and don't forget to spread the holiday cheer!