Show Categories


< Back Blog / Orabrite Blog / Devereux Nguyen Orthodontics is doing it right!
Last Posts
This past month OraBrite® has been in tradeshow mode
1 June 2018
The GripEazy Toothbrush Aids from OraBrite
21 February 2018
It's time for a change": OraBrite gives new toothbrushes
4 May 2017
OraBrite is on our way to #Boca16
20 September 2016
OraBrite is heading to Victor New York with AADOM
25 July 2016
Devereux Nguyen Orthodontics is doing it right!

What is Devereux & Nguyen Orthodontics doing to stand out???



dental marketing


First, they have come up with a fun idea that plays off of the popular TV show American idol. DNO holds a contest every two years called the Idol smiles. To be a contestant, you must have been a client of Devereux & Nguyen Orthodontics who has received braces or had them removed within the two years. Each contestant's picture is then placed on their website and the public is encouraged to vote for the winners!!


The Idol Smiles contest is promoted using Facebook, Twitter, and the DNO website. Contest winners are treated to a professional photo shoot, where their pictures are then posted on & Facebook. 


Another great idea is the DNO Pajama Party! Schools breaks and holidays = Sleep late and wear your PJ's to your appointment! By participating patients will earn extra DN$ (a clever system to help encourage patient's participation.) They can use the DN$ to enter in to cool contest and participate in activities.


Over the Thanksgiving break they encouraged patient's to earn extra DN$ by posting what they are thankful for this Thanksgiving and/or pictures of the exhausted black Friday shoppers to the DNO Facebook and Twitter pages. With every tweet  and Facebook post you do, you are entered to win various prizes.


Devereux & Nguyen Orthodontics sponsors many events in the communities they serve. The office atmosphere is fun and relaxed, which patients love!  They mark the milestones for each child's journey though wearing braces to getting them removed with fun photos and logoed t-shirts.


They are proud of their Louisiana roots. Which explains why their logo has the fleur de Lis symbol.

Dr. Devereux also seems to be a huge New Orleans Saints Football team fan.

DNO sponsor an event every year called "Baskets of hope". This event helps to bring a smile to the patients at local children's hospitals.


How can you stand out in your community??


Devereux Nguyen Orthodontics offers a comprehensive monthly activity calendar. DN Social Media Calendar.pdf

The trick here is to fill in every day on the calendar. Use bright colorful pictures and play on words to give your event or information some flare. Build your own content calendar and see how well it will work for you! 


Be sure to highlight any charity events or community involvement in your calendar. Pick a theme for a day and ask your clients to participate.  Be sure to take lots of pictures of every event your office participate in as well as every event your patients participate in. Use your social media to highlight these great events and


What more can you do? Get involved!


With the holiday season fast upon us…there are many things that you can do to help out in your community. Contact your local meals on wheels and ask to volunteer . There is no greater pleasure then helping to brighten up someone else's day.


This week OraBrite Gives back received a wonderful Holiday/Thank you card from the Stingrays Special Needs Swim Team from Santa Anita YMCA,CA. These kids participate in a Swim meet that helps build self-esteem and moral.

OraBrite was happy to help out such a wonderful cause!



dental products



Thanks so much for believing in these special needs kids and being one of our sponsors. It has been so very hard to get companies and owners to support these kids but you guys didn't hesitate and that means more to these kids than you would ever know. We are sending you a card to wish you a very happy holiday and hope that we can count on your continued support. Thanks again from the bottom of our hearts; you are putting countless smiles on these kids' faces.


Ed Callahan Swim Instructor & Swim Team Head Coach at Santa Anita Family YMCA

 823 NYS Rte 13, Cortland NY 13045


OraLine® is a registered trademark of JM Murray

[close (x) ]
Your Shopping Cart Contents
There are no products in your shopping cart.