Blogs

The OraBrite team has been on the move. We attended the Dental Study Group Buffalo/WNY AADOM chapter meeting at The Creekside Banquet Facility in Cheektawaga NY.

OraBrite® is partnering up the Syracuse AADOM chapter for Dental Appreciation Night at the Syracuse Crunch on Saturday March 26^th @7:00 at the War Memorial Arena in Syracuse.

The 2016 Great Polar Bear Challenge took place on Saturday, March 05 at Yaman Park in Cortland. The OraBrite team volunteered and worked the refreshment stand giving out Coffee Mania coffee, hot chocolate and the donuts OraBrite donated. As a company OraBrite is committed to positively impacting the communities we serve by providing assistance to organizations and charities. 

A new chapter with OraBrite has begun! We have recently sponsored several AADOM local chapters throughout the northeast. The local chapter gives members opportunities to network and continue their education on a local level.

OraBrite was a first time exhibitor at the 2015 AADOM National Conference. We were blown away by the well run meeting and Karin Bennet went above and beyond to help ensure a successful show; she is a true Super Star. This is the first conference that we had attended and felt welcomed and the AADOM team made sure to include the exhibitors and encourage the members to visit with the exhibitors. As if having a well-run, well attended show was not enough OraBrite was honored to receive an award! That's right, the AADOM team gives out awards to the exhibitors and we won the 2015 FOXIE Award for being the Most Social. Where else would this happen?

Have you ever taken a minute to ponder how your practice is viewed by your community? If you answered yes to this question, then you are not alone. Many practices are realizing the benefits of community involvement .

OraBrite Gives Back, Community Service Project

OraBrite participated in the Backpacks for Kids in Care campaign, the community service project organized by St. Mary's School. The OraBrite team, along with the St. Mary's students & staff, JM Murray Center, YWCA Bridges for Kids program, and Seven Valley Health Coalition backpack committee came together to fill 150 backpacks with donated items.

The best time of day to post on social media varies depending on the social media site as well as whom your target audience is.

When posting on your company Facebook page, post between 1:00- 4:00 pm. During this time studies have shown higher amounts of click through along with the most shared posts. The early afternoon receive more engagement than the morning or evening hours

If you haven't started your Christmas campaign by now… it's a little late– but don't worry, New Year's is just around the corner! Use the next several weeks to re-evaluate your dental marketing plan and see where your office can improve.  The New Year is the perfect opportunity to increase your practice numbers and set a new marketing plan in place. 

Don't Miss Out on Marketing Opportunities this Holiday season. Did you know that a simple and easy way to gain attention for your practice is putting up Christmas lights? If you haven't done so already, it's not too late to get those lights hung!

If you have the extra money in your budget, hire a professional lighting company to decorate the office building with an elaborate lighting display. If your practice is on a budget, close early one afternoon and make decorating a great team building activity for your staff. Offer Hot coca and Christmas cookies and play Christmas Carols. Decorating your office will not only draw community attention but it may also help lure in new customers.  By showing your holiday spirit you show your potential patients that your office is a warm, inviting and sophisticated place to receive their future dental care.